Advertise to early childhood services

Let your brand speak directly to Australia’s Early Childhood Education and Care sector.

ELAA’s news, management, and professional development communications are read by Early Years Manager organisations, independent kindergarten managers and committees, early years teachers, carers and allied professionals such as maternal health nurses. They’re the perfect way to advertise to early childhood services.

Advertising options

ELAA’s weekly news bulletin ‘ELAAvate’ is a highly effective way to advertise to early childhood services. It goes to around 5500 early childhood education sector contacts including ELAA member kindergarten and long day care services, academics, sector consultants, educators and Early Years Managers. It’s published during Victorian School terms and our recipients are mostly Victorian based.

Pricing (as at 1 Jan 2022)

Option 1: Display Ad standard (appears in body of ‘ELAAvate’) $380 (inc GST) click for example

Option 2: Display ad Leader Board (appears near top of ‘ELAAvate’) $600 (inc GST) click for example

Option 3: Sponsored Article $550 (inc GST) 250 words (max) includes your logo and an image. click for example

  • 5% off for multiple items booked at the same time e.g. two ELAAvate display ads, one ELAAvate sponsored article and one web banner etc.
  • 10% off for an ‘annual booking’ i.e. at least one item per month for 12 months.

Content format and supply

Display advertisements*

  • Finished artwork supplied by client
  • Leader Board (appears near top of ‘ELAAvate’) PNG: 72 dpi landscape 600px X 120px OR Standard banner (appears in body of ‘ELAAvate’ but larger than top banner)  PNG: 72 dpi landscape 600px X 430px
  • Ad can link to a URL of your choosing
  • Note: display ads are embedded in the body of ‘ELAAvate’

Sponsored articles*

  • Max 250 words. Includes company logo, feature image and links to your online content. All text, logo and image supplied by client
  • Logo should be hi resolution jpeg or PNG
  • Image should be landscape orientation, at least 2MB in file size and jpeg or PNG. Please supply logo and/or image as attachments (not embedded in a doc or email please).
  • Supply text in MS Word
  • Note: sponsored articles will be published in full on the News section of the ELAA website https://elaa.org.au/news/ and will be linked to the edition of ‘ELAAvate’ that you have booked i.e. ‘ELAAvate’ will only feature your  article heading which links to the full article in the News section of the ELAA website.

All content for display ads or sponsored articles must be supplied to ELAA by the Thursday prior to publication.

*All advertising content will be identified as ‘ADVERTISEMENT’ in ELAA communications. ELAA does not proof read your content and takes no responsibility for any errors contained in submitted content.

Banner advertising on ELAA website*

Advertise to early childhood services by promoting your products and services on three of our website’s high traffic pages :

  • The Log In page is where just under 1250 ELAA member users go to log in to our member only ELAA resources. Google analytics reports around 3100 page views for this page per month.
  • The My Membership page is where ELAA members access member only content menu for things like wages calculators, free job listings, policy/template updates etc. Google analytics reports around 5500 page views per month for this page.
  • The ELAA home page receives around 7000 page views per month and your banner ad is positioned in a prominent location near the top of the page. *New offering*
  • The spaces can be booked for one week at a time and link to your nominated web page.
  • Only one advertiser features in these designated spaces at any one time.

Pricing (as at 1 Jan 2022)

Option 1: Login page (exclusive position) $570 (incl GST) for 1 week click for example 

Option 2: My Membership page (exclusive position) $685 (incl GST) for 1 week click for example

Option 3: Home page static banner (exclusive position) $800 (incl GST) for 1 week click for example

  • 5% off for multiple items booked at the same time e.g. two eNews display ads, one eNews sponsored article and one web banner etc.
  • 10% off for an ‘annual booking’ i.e. at least one item per month for 12 months.

Content format and supply

  • Client to supply artwork –  jpeg or png landscape @72dpi RGB: Login and My Membership pages 1280 px X 787 px, Home page 700px X 210px

All content for website banner ads must be supplied to ELAA by the Thursday prior to publication.

*All advertising content will be identified as ‘ADVERTISEMENT’ in ELAA communications. ELAA does not proof read your content and takes no responsibility for any errors contained in submitted content.

ELAA’s Facebook page has around 13,500 followers – mostly independent Early Childhood Education and Care providers, Early Years Manager Organisations, Early Childhood Education and Care (ECEC) service managers, directors, educators and allied professionals like Maternal Health Care nurses, ECEC sector researchers, consultants and policy makers. Reach out to these engaged audiences with sponsored posts on our Facebook page.

Rates:

Package A: 1 post repeated 2 times (total of 3 posts) $198 (incl GST)

Package B: up to 3 different posts (no repeats / total 3 posts) $240 (inc GST)

Optional add on: add basic Facebook statistical report to either package $30 (inc GST)

CLICK FOR SAMPLE POST

Terms and conditions:

  • all content to be supplied by advertiser
  • all advertising requests to be assessed prior to approval by ELAA
  • all promotions limited to ELAA Facebook page (not Linked In or Twitter)

For further information contact James Gardener on jgardener@elaa.org.au

ELAA’s Industrial Relations Bulletin is published 4 times a year (each school term) for ELAA members and provides specialist advice on key industrial relations issues affecting the Early Childhood Education and Care Sector. It is read by early years service directors, HR managers, payroll managers, parent committees of management, and Early Years Management organisations.

ELAA’s Wages Bulletin is published in April, July, October each year and is read by Early Childhood Education and Care sector bookkeepers, administrators, and early years Service Directors.

Pricing (as at 1 Jan 2022)

Option 1: Display Ad standard $190 (inc GST) *New offering*

Option 2: Display Ad Leader Board (full width) $300 (inc GST) *New offering*

  • 5% off for multiple items booked at the same time e.g. two eNews display ads, one eNews sponsored article and one web banner etc.

Content format and supply

Display advertisements*

  • Finished artwork supplied by client
  • Jpeg or PNG: specifications on application
  • Ad can link to a URL of your choosing

All content for display ads must be supplied to ELAA two weeks prior to publication.

*All advertising content will be identified as ‘ADVERTISEMENT’ in ELAA communications. ELAA does not proof read your content and takes no responsibility for any errors contained in submitted content.

If you are interested in advertising in niche ELAA resources such as our PolicyWorks Catalogue contact jgardener@elaa.org.au .

If you would like to know more about sponsoring an ELAA online professional development event or joining ELAA’s ‘Preferred Partner’ program please contact ELAA on 03 9489 3500 or partnerships@elaa.org.au

Approval process: ELAA assesses all applications to advertise  or sponsor to ensure the proposed advertising or sponsorship does not conflict with existing ELAA services, resources, advocacy, commercial commitments, values and other criteria. ELAA reserves the right to refuse any advertising request that does not meet its assessment criteria.

Implied endorsement by ELAA: all advertising / sponsorship arrangements are commercial in nature and do not imply and may not be interpreted as endorsement by ELAA.

Acknowledgement of sponsorship: all advertising content will be identified as ‘Sponsored Promotion’ in ELAA communications.

Accuracy of content: ELAA does not proof read your content and takes no responsibility for any errors contained in submitted content.

Payment: 14 days from date of invoice.

BOOK NOW

Email jgardener@elaa.org.au to book your campaign or find out more today

advertise to early childhood services
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